Solar · 2026-10-03
The solar visit and the shade
A solar sale is a shade study and a roof, not a hopeful kilowatt number said on the porch.
The simple idea
A solar sale is a shade study and a roof, not a hopeful kilowatt number said on the porch.
If you had to explain it to a neighbor who has never run a truck, you would say this. I will not promise a production number until we see the shade and the roof. The visit is to learn, not to lock a fantasy.
A normal weekday
A rep promised a bill near zero from a noon photo. The afternoon shade from a neighbor's oak cut the real output. The homeowner felt lied to.
Read it again and circle two things: the clock, and the dollars. Everything else in the story is noise. The clock says whether the truck can be there. The dollars say whether the trip was worth leaving the cluster for.
What people get wrong
Promising production you have not measured.
Here is that mistake in plain words. Visit, record shade, then offer options. The production estimate comes after the site, and it should sound like a range.
If you are training someone this week
Sit down for five minutes and say the rule in this order.
The old way sounds like this. Promising production you have not measured. It feels helpful in the moment. It costs a day, a review, or the money you already spent getting there.
The way you work now sounds like this. Visit, record shade, then offer options. The production estimate comes after the site, and it should sound like a range.
The only sentence they are allowed to send is this one. I will not promise a production number until we see the shade and the roof. The visit is to learn, not to lock a fantasy.
If they want to sound nicer than that sentence, they are not being kind. They are giving away a promise the truck cannot keep. Have them say it out loud once before they text a real customer.
The numbers on one job
A wrong production promise is a cancelled contract and a reputation hit that costs more than the commission on one roof.
The box below is a starting price for your own book. Change it. It is not a promise to a homeowner until you have seen the house, the access, and the calendar.
quote
- kind — margin
What to say out loud
I will not promise a production number until we see the shade and the roof. The visit is to learn, not to lock a fantasy.
A new person at the desk should be able to say that sentence without adding a discount, a same day arrival, or a part you do not have. If they have to call you to finish the sentence, the sentence is not finished.
Walk the lead
Go one step at a time. The point of the walk is to keep the yes attached to something you can actually do.
walk
- Look before you answer — A rep promised a bill near zero from a noon photo.
- Name what went wrong last time — Promising production you have not measured.
- Say one sentence — I will not promise a production number until we see the shade and the roof. The visit is to learn, not to lock a fantasy.
- Leave a record — Visit, record shade, then offer options. The production estimate comes after the site, and it should sound like a range.
The picture
Do not promise production from a sunny photo at noon. Each label is a decision, not a decoration.
diagram
- kind — options
- title — Shade before the promise
- caption — Do not promise production from a sunny photo at noon.
- Visit — learn — Shade and roof
- Good roof — option — If the shade allows
- Heavy shade — no — Do not force it
Where Sqyre holds the work
Quotes hold the site photos and the options. The portal lets the household read the same range. Jason should not quote production.
The trade page is solar. The part of the product that should carry this rule is quotes. Jason can repeat the sentence. He should not invent a kinder one at night.
Questions people ask
faq
- What is the plain rule? — Visit, record shade, then offer options. The production estimate comes after the site, and it should sound like a range.
- What does it cost to skip the rule? — A wrong production promise is a cancelled contract and a reputation hit that costs more than the commission on one roof.
- What do I say to the customer? — I will not promise a production number until we see the shade and the roof. The visit is to learn, not to lock a fantasy.
- Where should this live so I am not the only one who knows it? — Quotes hold the site photos and the options. The portal lets the household read the same range. Jason should not quote production.
Before Friday
- Put this sentence where the desk can read it: I will not promise a production number until we see the shade and the roof. The visit is to learn, not to lock a fantasy.
- Use it on the next lead before you soften it.
- Mark one job from this week that broke the rule and move it.
When you want the next piece of the same idea, read What a shop can promise and Quotes when scope grows.